Colin Simmons is an approved driving instructor (ADI) based in Crossgates, Scarborough, teaching across Scarborough, Whitby, Filey, Bridlington, Malton and Pickering. He first asked us for a one-page website, and left our meeting planning something much bigger.
Content that wins local searches
We explained how search engines rank local businesses, and that a page per topic and per area beats a single page every time. Colin went away and wrote more than 17 pages of his own content within a week, focused on the towns he covers and the questions learners ask. Doing the writing himself kept his costs right down.
What learners find
- Lesson types, including intensive courses, and the car learners will drive
- Show Me Tell Me tips for the practical test
- An areas covered page for every town he teaches in
- Gift vouchers, a contact form and one-tap calling from a phone
The design is bright, clear and confident, making a one-instructor business look as professional as any national driving school.